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Who We Are
A Legacy of
Independent
Financial Advisory
Swell Financial Services was founded with the objective of providing independent, high-quality financial advisory services to Indian corporates. As a former SEBI Category IV Merchant Banker, the firm played an active role in India’s primary markets during its formative years.
Over time, Swell transitioned from short-term fund syndication and bill discounting to equity funding, structured debt, and strategic advisory mandates — reflecting the changing needs of Indian enterprises.
Vision
To be a trusted long-term financial partner enabling mid-market and large enterprises to navigate complex decisions and create enduring value across market cycles.
Mission
To deliver bespoke, execution-driven financial advisory aligned with client objectives through independent judgment, senior involvement, and disciplined transaction execution.
Values
Integrity, independence, confidentiality, and client-first execution guide every engagement, ensuring objective advice, discretion, and outcomes aligned with long-term stakeholder value.
35+ Years in Indian Capital Markets
- Former Category IV SEBI Registered Merchant Banker with extensive public issue experience (advisory & underwriting)
- Execution across equity and large debt transactions
- Experience across multiple market cycles and regulatory environments
Credentials Snapshot
35+ Years Capital Market Experience
Equity and large debt transactions
Senior-Promoter Led Execution Direct Involvement in every mandate
Core Strengths
Independent Conflict-free advisory
Selective mandate focus with disciplined execution approach
Deep Promoter Engagement
The Minds Behind the Mission
Led by industry veterans with a combined century of experience.
Dr. A S Durga Prasad
Chairman & Managing Director
- 40+ years in infrastructure, capital markets & corporate finance
- Former chairperson and Independent director of NCC limited
- Currently serving as an independent director for NCL industries Ltd
- Advised on 200+ equity & debt transactions
Dr. Durga Prasad brings over four decades of capital markets expertise to Swell. His career spans public issues, equity placements, and large-scale debt transactions across multiple market cycles.
As former Chairperson and Independent Director of NCC Ltd and NCL Industries, he brings boardroom-level insight to every advisory engagement.
- Capital Markets
- SEBI Merchant Banker
CA CS Rathnakar Samavedam
Partner
- 20+ years across venture capital, banking & corporate finance
- Investment Director – Hyderabad Angels Fund
- Startup ecosystem advisor at T-Hub
A qualified CA and CS with over two decades in venture capital, banking, and corporate finance, Rathnakar brings a unique blend of early-stage and institutional capital perspective.
As Investment Director at Hyderabad Angels Fund and T-Hub advisor, he is deeply embedded in India’s growth capital landscape.
- Venture Capital
- Angels Network
- T-Hub Advisor
Dr. Cherukuri Sai Tharun
Associate
- 5+ years investment banking & startup advisory experience
- Executed hospital & healthcare transactions
- Experience in startup fundraising & debt syndication
- Focus on deal execution & transaction management
Dr. Sai Tharun leads deal execution, client engagement, and transaction management at Swell. With experience spanning hospital M&A, pharma capital raises, and startup fundraising, he bridges research, strategy, and live execution.
- M&A Execution
- Healthcare IB
- Debt Syndication
