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Who We Are
A Legacy of
Independent
Financial Advisory
Swell Financial Services was founded with the objective of providing independent, high-quality financial advisory services to Indian corporates. As a former SEBI Category IV Merchant Banker, the firm played an active role in India’s primary markets during its formative years.
Over time, Swell transitioned from short-term fund syndication and bill discounting to equity funding, structured debt, and strategic advisory mandates — reflecting the changing needs of Indian enterprises.
Vision
To be a trusted long-term financial partner enabling mid-market and large enterprises to navigate complex decisions and create enduring value across market cycles.
Mission
To deliver bespoke, execution-driven financial advisory aligned with client objectives through independent judgment, senior involvement, and disciplined transaction execution.
Values
Integrity, independence, confidentiality, and client-first execution guide every engagement, ensuring objective advice, discretion, and outcomes aligned with long-term stakeholder value.
35+ Years in Indian Capital Markets
- Former Category IV SEBI Registered Merchant Banker with extensive public issue experience (advisory & underwriting)
- Execution across equity and large debt transactions
- Experience across multiple market cycles and regulatory environments
Credentials Snapshot
35+ Years Capital Market Experience
Equity and large debt transactions
Senior-Promoter Led Execution Direct Involvement in every mandate
Core Strengths
Independent Conflict-free advisory
Selective mandate focus with disciplined execution approach
Deep Promoter Engagement
The Minds Behind the Mission
Led by industry veterans with a combined century of experience.
Dr. A S Durga Prasad
Chairman & Managing Director
- 40+ years in infrastructure, capital markets & corporate finance
- Former chairperson and Independent director of NCC limited
- Currently serving as an independent director for NCL industries Ltd
- Advised on 200+ equity & debt transactions
Dr. Durga Prasad brings over four decades of capital markets expertise to Swell. His career spans public issues, equity placements, and large-scale debt transactions across multiple market cycles.
As former Chairperson and Independent Director of NCC Ltd and NCL Industries, he brings boardroom-level insight to every advisory engagement.
- Capital Markets
- SEBI Merchant Banker
CA CS Rathnakar Samavedam
Partner
- 20+ years across venture capital, banking & corporate finance
- Investment Director – Hyderabad Angels Fund
- Startup ecosystem advisor at T-Hub
A qualified CA and CS with over two decades in venture capital, banking, and corporate finance, Rathnakar brings a unique blend of early-stage and institutional capital perspective.
As Investment Director at Hyderabad Angels Fund and T-Hub advisor, he is deeply embedded in India’s growth capital landscape.
- Venture Capital
- Angels Network
- T-Hub Advisor
Dr. Cherukuri Sai Tharun
Associate
- 5+ years investment banking & startup advisory experience
- Executed hospital & healthcare transactions
- Experience in startup fundraising & debt syndication
- Focus on deal execution & transaction management
Dr. Sai Tharun leads deal execution, client engagement, and transaction management at Swell. With experience spanning hospital M&A, pharma capital raises, and startup fundraising, he bridges research, strategy, and live execution.
- M&A Execution
- Healthcare IB
- Debt Syndication
Dr. A S Durga Prasad
Chairman & Managing Director
- 40+ years in infrastructure, capital markets & corporate finance
- Former chairperson and Independent director of NCC limited
- Currently serving as an independent director for NCL industries Ltd
- Advised on 200+ equity & debt transactions
Dr. A S Durga Prasad
Chairman & Managing Director
Dr. Durga Prasad brings over four decades of capital markets expertise to Swell. His career spans public issues, equity placements, and large-scale debt transactions across multiple market cycles.
As former Chairperson and Independent Director of NCC Ltd and NCL Industries, he brings boardroom-level insight to every advisory engagement.
- Capital Markets
- SEBI Merchant Banker
N. Srinivasan | M.Com, ACMA
Director & Advisory Partner – Finance & Consulting
- 4 decades of experience in finance, accounts & management consulting across pharma, fertilizers & MSME sectors
- Hands-on experience in project appraisal, loan accounting & credit operations at AP State Financial Corporation
- Provided management consulting across business modelling, costing & financial systems to corporates
- Trained 2,000+ finance professionals across NIMSME, ICAI & leading corporates
N. Srinivasan | M.Com, ACMA
Director & Advisory Partner – Finance & Consulting
With nearly four decades in finance, credit operations, and management consulting, Srinivasan brings grounded expertise in financial systems, project appraisal, and corporate advisory. He has worked across MSME finance, pharmaceuticals, and fertilizer sectors, and has consulted with corporates on business modelling, costing, and financial process design.
- Project Appraisal
- MSME Finance Management Consulting
CA CS Rathnakar Samavedam
Partner
- 20+ years across venture capital, banking & corporate finance
- Investment Director – Hyderabad Angels Fund
- Startup ecosystem advisor at T-Hub
CA CS Rathnakar Samavedam
Partner
A qualified CA and CS with over two decades in venture capital, banking, and corporate finance, Rathnakar brings a unique blend of early-stage and institutional capital perspective.
As Investment Director at Hyderabad Angels Fund and T-Hub advisor, he is deeply embedded in India’s growth capital landscape.
- Venture Capital
- Angels Network
- T-Hub Advisor
Dr. Cherukuri Sai Tharun
Associate
- 5+ years investment banking & startup advisory experience
- Executed hospital & healthcare transactions
- Experience in startup fundraising & debt syndication
- Focus on deal execution & transaction management
Dr. Cherukuri Sai Tharun
Associate
Dr. Sai Tharun leads deal execution, client engagement, and transaction management at Swell. With experience spanning hospital M&A, pharma capital raises, and startup fundraising, he bridges research, strategy, and live execution.
- M&A Execution
- Healthcare IB
- Debt Syndication
